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Tuesday, January 16, 2018

IIM Ahnedabad will introduce Baahubali 2 as a case study

The Buzz in the news media like NDTV, DNA and others is that, Hindi Movie Baahubali 2 has made 100 crore on the very first day of release in the box office. Now the movie will be introduced as a case study in one of the electives of Indian Institute of Management, Ahmedabad (IIMA). The students will learn the power of sequel and a sequel can de-risk the movie as a marketing concept.
It is to be noted that Baahubali 2 was Top Google India Search and Top Twitter Trend in 2017. According to DNA, the IIM Ahmedabad is the first Business School in Asia to introduce a course on the movie industry. More than 700 students have opted for this course.