BPO, KPO, LPO and Now MPO i.e Marketing Process Outsourcing is the buzzword. The Business Process Outsourcing (BPO), Knowledge Process Outsourcing (KPO) and Legal Process Outsourcing (LPO) were depends on foreign based clients from Europe and Americas mainly. However, MPO will be primarily driven by home based customers. An MPO looks after complete marketing sales and advertising for its clients, often times these clients come from small and medium business. Thus MPO is a business out of business similar in the lines of BPO. Mainly those clients look for MPO services those are still growing and lacks in infrastructure and human resources. For example CMO axis is a Chennai based MPO, the company offers services like Outsourced marketing office, Sales and Marketing advisory, Design services outsourcing, Web and online marketing Etc. I visited the career section of CMO Website to check what careers they are offering and what qualification required. At present job offerings are available f
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