The other name of Social Networking is Digital Networking. To make connection using social network you need a computing devices connected with internet. The Social Networking Programs like Facebook etc groups people on the basis of location, common interests, education, schools and employment skills etc. The websites those provides digital networking services are termed as Social Media or Social Media Sites.
The use of social media is massive world over. No field is untouched from one or other kind of social media. According to Kaplan Inc, in the year 2012, 26% College Admission Officers used Facebook to scan applicants.
Social Media has seven building blocks called together the Honeycomb Framework of Social Media. These are: Identity, Conversation, Sharing, Presence, Relationships, Reputation and Groups.
A social media may use only few or all of the seven building blocks. We will discuss about this framework in detail in later part of this chapter.